Marketing Assessment Effectiveness - Case Studies
The follow case studies demonstrate the effectiveness of Polar Design's marketing assessments in identifying strengths and weaknesses through our rigorous 14 point web site test and online marketing evaluation. In some cases, Polar implemented the results as well.
Homebin
About Homebin: Homebin is a discount realty brokerage company serving the Massachusetts area. HomeBin targets first time home buyers as well as sellers, providing an MLS integrated database. Homebin also targets specific areas in Massachusetts, such as Boston Featured Homes, which allows visitors to browse homes for sale by town/city.
Results: +100 hundred daily visitors; on the first page in Google for key terms like "Massachusetts Homes for Sale"; increased visitor traffic and conversion has led to an average of 150 monthly registrants.
Read the Homebin Case Study or Visit the Homebin Site
Viaflo
About Viaflo: Viaflo is a worldwide designer, manufacturer and distributor of innovative liquid handling solutions who originally approached Polar Design for e-commerce development and intergration. Viaflo is dedicated to the creation of exceptionally efficient, comfortable products that deliver a whole new level of excitement and usability to a global basic research community.
Results: 291% increase in visitor sessions from March 2008 to July 2008; link building increased Page Rank from 0 to 6.
Visit the Viaflo Site
Kalahari
About Kalahari: Kalahari Limited was established in 1999 with the intention of bringing authentically South African products to America. A rapidly growing company, Kalahari has over 15 tea blends – Kalahari is proud to bring the rich flavors of Africa to the US.
Results: 200+ hundred daily visitors; conversion of visitor to customer has more than doubled; on the first page in Google for key terms like "red tea"; High conversion due to combination of targeted traffic, high-end design and image rich web site, and interactive features.
Visit the Kalahari Site
Dr. Loos
About Dr. Loos: Dr. Loos' dentistry practice is located in San Jose, California, providing family and cosmetic dentistry for infants, children, adults, and seniors. With over a decade of experience, Dr. Kimberly Loos has distinguished her dentistry as a unique blend of science and art.
Results: On the first page in Google for key terms like "California Dentist" or "San Jose Dentist"; targeted traffic to site from this high ranking which has increased Dr. Loos' customer base.
Visit the Dr. Loos Site
Testimonials
seniorDECISION
"We launched our website in late 2007 with a different developer, but it has only been since switching our site to Polar Design that we have seen our traffic consistently grow. After participating in one of their site assessments, we received a concise, eye opening list of strengths and weaknesses in our SEO and online marketing, as well as explanations of terms and suggestions for improvement. We decided to hire them -- in just three months, they have doubled our unique visitor traffic without relying on expensive and short-term oriented pay-per-click advertising, and that means we can help more consumers find the right senior care or housing solution. We would and have recommended Polar Design to other companies that want to succeed with their website with a partner who understands delivering a positive ROI."
Rob Liebreich, Co-Founder, www.seniorDECISION.com Ratings and Reviews for Senior Care and Housing
Dr. Loos Dentistry
"I have worked with Polar Design for several years now. With their help, I have built a great website and have exposure on all the major search engines. Our web presence is so important because this avenue is a large part of our marketing resource. In fact, our number one referral source is word of mouth, and the second largest is the internet. Because there are so many dentists obtaining on line presence every day, it is important to have optimal search engine positioning. Your website must also grab attention. While having prime positioning may help, people will not care about your site if it is dull and does not speak to their needs and wants. Providing helpful information in a website that is welcoming and easy to navigate will help drive people from the virtual door to your physical front door. Polar Design helped design my original website and was instrumental in completely updating it recently. I have been happy with their suggestions and services they have provided. Although, I receive offers to help with my internet presence on an almost daily basis, I quickly delete those offers as I am not planning to switch companies anytime soon."
Kimberly Loos, DDM, www.DrLoos.com San Jose Dentist