Boost the effectiveness of your site with a Polar Design Marketing Assessment

Polar Design's Marketing Assessments are in-depth, 14 point analysis of your web site and Internet marketing.  The assessments typically require 8 hours of professional evaluation ($1,000 value), but are also available free of charge to prospective clients.  Each assessment includes a web site evaluation and internet marketing test that will provide you with valuable information, much of which you can act on quickly and affordably to raise the ROI on your site.

These assessments address the following areas of your site:

Search Engine Optimization:

  • How well is your site optimized for search engines and how can optimization be improved?
  • How do your visitor traffic levels compare to your competitors?
  • Does your site have features or coding that are hurting your optimization?
  • Where are you appearing in search engines for key terms and what steps can be taken to improve ranking?

User Experience and Conversion:

  • Are visitors able to easily navigate your site?
  • Does your site's appearance match the experience that desired customers would expect for an organization of your level?
  • Does your site provide visitors with useful resources?
  • Is your web site experience consistent in its content and images, leading to a clear brand message?
  • Are there clear calls to action, encouraging users to contact you or make a purchase?

Web and Social Media Presence

  • Can third party information about your company be easily found online?
  • Are your website, company or products and services being discussed by key influencers?
  • Are bloggers linking to your web site?
  • Does your company have a Facebook or twitter account? Are you using it effectively to gain followers / fans and mentions?

Polar Design's marketing team will evaluate your site based on the above topics, creating a detailed critique in each area. In addition, we will provide you with suggestions to improve each section which needs work. This provides your company with a detailed roadmap to get your site on track to generating more leads!

Use the contact form to the right to receive your FREE Online Marketing Assessment today!